Berri Schroder

Founding Executive Director

Berri is a farmers son. After completing a Diploma in Agriculture and majoring in exercise physiology, Berri engaged in numerous exercise physiology research projects at major institutions in the USA and Europe, which has culminated in the development of propriety technology that has since been patented.

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Stephen Goodger

Chief Executive Officer

Stephen is from a Central Otago farming family and has 25 years’ experience in senior management roles in New Zealand’s largest companies including Fonterra, PG Wrightsons and DB Breweries and has vast experience in agriculture, technology, e-commerce, and consulting in Australasia, Asia and Europe.

Alexandre Rovnyi

COO Beady Eye / Gravity

Alexandre has been operating Gravity since 2002. Joined My Farmer World in 2015 as Chief Operations Officer for Beady Eye Gravity, he leads the technical and software engineering development, production and deployment of physiological sensors (motion meters).

Robert Waley-Cohen

Investor

Robert Waley-Cohen worked for 12 years at Christie's the fine art auctioneers including three years as their General Manager in USA based in Manhattan. 

Robert was a founding shareholder and CEO of Alliance Imaging Inc. in southern California in 1983 which went public on NASDAQ in 1987

Rosaleen Robertson

COO For Healths Sake / Investor

Rosaleen is a Southland Farmers daughter. Registered nurse BA Soc Sci Massey University. Has had long standing career in the healthcare sector includes intensive care, pharmaceuticals and surgical hospitals sector  as a nurse, educator manager and corporate leader for over 30 years with the Southern Cross Hospitals Limited network.